Trademark & Intellectual Property Usage Guidelines

Below are general guidelines and best practices for businesses that have received permission or a license from Gray Institute® to use its trademarks and/or reference its coursework/intellectual property. These guidelines help ensure correct and consistent use of the Gray Institute brand assets across various platforms (e.g., websites, social media, and marketing materials). Please contact Gray Institute directly if you have any questions or need clarification about these guidelines.

1. Gray Institute® Registered Trademarks

The following word marks are registered trademarks of Gray Institute and must be used in accordance with these guidelines:

  1. Gray Institute®
  2. Perspire. Inspire.®
  3. Applied Functional Science®
  4. Functional Manual Reaction®
  5. 3DMAPS®
  6. Chain Reaction®
  7. Tweakology®
  8. Fast · Function®
  9. Pump & Praise®

Note: Where possible, the ® symbol should appear next to the first or most prominent instance of the trademark in each piece of content.

2. Proper Trademark Usage

  1. Use the Proper Trademark Symbol:

    • Always use the ® symbol on the first or most prominent mention of any of the Gray Institute trademarks (e.g., “Gray Institute®,” “Chain Reaction®,” etc.).
    • Subsequent references within the same text may omit the ® symbol, as long as its use has been made clear in the first mention.

  2. Use as an Adjective, Not a Noun:

    • Trademarks should be used as adjectives that modify a generic noun.
    • Example: “At our clinic, we utilize the Gray Institute® approach to Applied Functional Science® principles.”

  3. Distinctive Formatting:

    • Whenever possible, present the trademark in a manner that distinguishes it from surrounding text (e.g., using initial capital letters, italics, or bold text).

  4. Do Not Alter the Trademark:

    • Do not abbreviate, change spelling, insert spaces, or insert hyphens.
    • Do not create new logos or other design elements using these word marks without explicit permission from Gray Institute.

  5. Ownership Statement (Trademark Attribution):

    • In marketing materials, on webpages, or in printed content, include a statement such as:

      “___® is a registered trademark of Gray Institute. Used with permission.”

3. Attribution of Gray Institute® Coursework and Intellectual Property

If you are referencing or teaching Gray Institute coursework and/or integrating Gray Institute intellectual property (e.g., program content, methodologies, exercises) into your own products, services, or educational materials:

  1. Proper Acknowledgment:

    • Clearly identify the source of the materials (e.g., course name, material type) and credit Gray Institute.
    • Example: “Content adapted from the Applied Functional Science® coursework, used under license from Gray Institute®.”

  2. Copyright & License Notice:

    • If your agreement with Gray Institute permits the use of its proprietary content, ensure your materials contain a notice that the content is used under license. For instance:

      “Used under license from Gray Institute®. All rights reserved.”

  3. Linking to Gray Institute® (if applicable):

    • When referencing Gray Institute coursework on a website or digital platform, link to Gray Institute’s official website (grayinstitute.com) where possible, ensuring compliance with your license agreement.

  4. Maintain Integrity of Educational Materials:

    • Do not modify, paraphrase, or excerpt large portions of Gray Institute’s coursework or intellectual property in a manner that misrepresents the original content.

4. Specific Use Cases

A. Websites (e.g., Physical Therapy Clinic, Fitness Club, Personal Trainer Site)

  1. Homepage or Services Page:

    • When mentioning your affiliation or licensed use of Gray Institute® trademarks, include a statement such as:

      “Our clinic proudly offers programs based on Applied Functional Science®, a proprietary approach developed by Gray Institute®. Used with permission.”

  2. Footer or Dedicated Trademark Attribution Page:

    • You may include a discreet disclaimer or attribution statement at the bottom of your webpage or on a dedicated page that lists partnerships and acknowledgments:

      “Gray Institute® and the Gray Institute logo are registered trademarks of Gray Institute. Other names and marks are the property of their respective owners. Used under license.”

  3. Course or Workshop Descriptions:

    • If you host events or workshops featuring Gray Institute content (e.g., 3DMAPS® certification):

      “Join our 3DMAPS® workshop, licensed from Gray Institute® to provide hands-on training in functional movement assessments.”

B. Social Media Posts

  1. First Mention with Trademark Symbol:

    • In a tweet, post, or caption, include the ® symbol at the first mention of the mark. For instance:

      “We’re excited to announce our Chain Reaction® training session this weekend, powered by Gray Institute®!”

  2. Tag or Mention Gray Institute® (When Appropriate):

    • If your license agreement permits and if contextually relevant, tag Gray Institute’s official social media account.
    • Example on Instagram:

      “Check out our new Perspire. Inspire.® group workouts. Thanks @grayinstitute for the great curriculum!”

  3. Brevity vs. Trademark Integrity:

    • Social platforms often have character limits. If you cannot include the full statement, at least ensure the ® symbol is included in the first mention.
    • Longer disclaimers can be placed within a linked webpage or a follow-up post.

C. Printed Marketing Materials (Flyers, Brochures, Posters)

  1. Proper Use of Marks and Symbols:

    • On a printed brochure, for the first or most prominent usage of each mark (e.g., on the cover), include the ® symbol.
    • Inside the brochure, you may continue using the mark without repeating ® every time, provided there is a clear disclaimer.

  2. Disclaimer:

    • Include a short trademark attribution statement, such as:

      “(Mark)® is a registered trademark of Gray Institute. Used with permission.”

    • This statement can be placed in small print on the back or bottom of the brochure.

5. Additional Considerations

  1. Co-Branding:

    • To obtain permission to use Gray Institute's logos or brandmarks, please submit your request here. When you submit the form, please include a detailed plan for your usage of Gray Institute property, duration of use, and whether or not revenue will be a result (e.g. personal training services).
    • If you are combining your logo or brand name with a Gray Institute® trademark, ensure that there is a clear distinction between your brand and Gray Institute’s marks.

  2. No Endorsement Implication:

    • Avoid language or designs that might imply Gray Institute endorses your business, products, or services beyond the scope of your license (unless your agreement explicitly states otherwise).

  3. Maintain Consistency:

    • Consistent and accurate use of these trademarks helps maintain brand recognition and respect for Gray Institute’s intellectual property.

  4. Updates to the Guidelines:

    • Gray Institute may update its trademark or brand usage guidelines from time to time. Stay informed and adhere to the most current standards.

6. Sample Attribution Statements

  • Website Footer:

    “Gray Institute®, Applied Functional Science®, Functional Manual Reaction®, 3DMAPS®, Chain Reaction®, and Tweakology® are registered trademarks of Gray Institute. Used with permission.”

  • Printed Brochure:

    “Our training solutions incorporate Applied Functional Science® principles under license from Gray Institute®.”

  • Social Media Post (Longer Form):

    “Excited to offer Functional Golf sessions using licensed Gray Institute® methods! #functionalgolf #functionaltraining #grayinstitute”

7. Important Reminder & Additional Terms

Any third-party or business-to-business service or product seeking to integrate or distribute Gray Institute® intellectual property must have an active license agreement with Gray Institute. Unauthorized use or replication of Gray Institute’s proprietary coursework, terminology, or materials is strictly prohibited.

Using Gray Institute’s trademarks and intellectual property without express written permission or outside the scope of your license agreement may violate trademark and/or copyright laws. Always verify that your usage complies with your contractual agreement and these guidelines.

For additional information on our terms and conditions, visit the following pages:

If you have questions about how to apply these guidelines in your specific materials or platforms correctly, please consult Gray Institute’s brand compliance team or your own legal counsel.

By adhering to these guidelines, you will help maintain the integrity of Gray Institute®’s brand and ensure a consistent experience for clients, students, and the broader community. Thank you for your cooperation and for promoting the principles of Applied Functional Science® and Gray Institute’s educational excellence in your practice and/or business.

Updated January 15, 2025