Gray Institute® Announces New Marketing Leader

 

Global Movement Training Organization Taps Jeff Jameson

June 27, 2022 - Adrian, Michigan – Gray Institute (GI) announced today the addition of Jeff Jameson as its Vice President of Marketing. He joined the team on June 13. Jeff oversees all strategic and operational aspects of GI’s marketing efforts and develops strategies for GI’s sales and content delivery teams.

“Jeff has a breadth of sales, marketing, and product development experience in both business-to-business (B2B) and business-to-consumer (B2C) corporate models,” said President Doug Gray. He is experienced in storytelling, trade marketing, and igniting customer engagement. We look forward to using Jeff’s skills to strengthen our position as the leader in educating and empowering movement professionals.”

“When we learned about Jeff’s skill set and our need, it became immediately apparent that this was a match made in Heaven,” shared Gray Institute Founder and CEO, Gary Gray. “The tools Jeff brings to our organization are an exciting addition to our team, particularly as we help our clients become ‘go-to’ movement professionals in their areas of service.”

Jeff brings over 20 years of leadership experience to Gray Institute. He most recently served as a member of the leadership team for Lenawee Christian Ministries (LCM), a non-profit education and wellness organization. Over the past 11 years, he led the admissions, alumni, advancement, and international admissions efforts, and served as the Director of Marketing since 2014. Prior to LCM, Jeff led the creative team at Sauder Manufacturing Company, helping to develop, launch, and market new products for three national brands.

“I am honored and excited to be a part of such an innovative and respected brand in the world of movement, rehabilitation, injury prevention, and sports performance,” said Jeff. “I’m grateful to contribute my gifts and talents to support the work of hundreds of thousands of therapists, trainers, coaches, and instructors as they improve the quality of life of their clients using Gray Institute’s methods and training.”